Think of the internet as if it were a utopian city that was perched high on top of the highest mountain. This unique city was far superior to any cities that the world had ever known or seen.

However there was a problem, the location, though it was a superior city, you had to scale the mountain to get there.

The internet and computer sciences are a world unattainable by most people.

Like mountaineering, it takes certain kind of person to scale the barrier of computer science.  In computer science, we call such people, “computer geeks”.

I make this analogy to show an inherent problem in the way the internet and e-commerce was formed.

Back to the mountain city…

Because of its location, its first citizens would be extreme climbers and its first business people would be the already established mountain sports businesses.  Climbers and Mountain Sports companies would see amazing growth and unimaginable profits as they established the infrastructure and easier transportation to and from the mountain city.   Though mountaineers are clearly qualified to climb and rig and the mountain sports companies are in a key position for sure – they are not qualified to build anything – having to do with a city – they are mountaineers.

Think about the computer geek.  They were a breed that never came out of their rooms – they lived with their mothers and played dungeons and dragons.  Twenty years ago – you couldn’t get a computer geek to go within ten miles of a Banana Republic – “NOW THEY WORK THERE!”   Not to diminish the mountaineer or the computer geek – scaling a cliff is a stud thing to do – and you need to be a rocket science to code in C++ – both impressive thing’s for sure.

However, because they were the only one’s who could reach and function in such an alien work place “THEY GOT ALL THE JOBS”.  From Cops to Doctors to Designers to Politicians.  But they only got those jobs because there was no competition.

You would never think of going into Kinkos and asking an agent to write you a novel, yet right now all over the world computer geeks are making websites (about non-computer things).  That’s really frightening

I went from Art school into a computer information systems undergrad and once I learned the “hidden secret language of computers” – I saw the light!

The gate keepers had overtaken the zoo.

It is time to put the computer geek back to where we found them.  They’ll be happier we’ll be happier.

Right now the entire internet reeks of computer geeks - because everything was built by computer geeks – and the equivalent mountaineer companies have their footprint on everything - everything smells like “Stanford” and Northern California.

I’m so tired of looking at Steve Jobs and his little No-Cal fashion look and his monster brain –  and Bill Gates – and the boys from Google…

The internet is a society for all, and I am grateful for those who found it and formed it.  But everyone uses it now and the computer geek monopoly needs to end.

At H tech O we have the technology to make technology irrelevant – we operate on computer an eCommerce platform like they didn’t even exists.   Designers – design and marketers run the campaigns and the MBA’s build the business plans.  We keep our computer geeks deep underground and after all the business matters are done and the products tested and the designed perfected – very talented project managers contact the computer geeks give them their assignments and stay on them until it’s finished.

H tech O’s vision: Site by site to take the internet and end the geek monopoly.

Five- O