Articles
Science Art and Small Business (Part 1)
Since the creation of America, whether it is for a school program or a government program, Art and Science are somehow considered less important than any other discipline. These first to-be-cut programs often hold the same second rate clout in the world of small business. A budding construction entrepreneur easily accepts and acknowledges the importance of physical tools, but struggles to justify the cost and importance of marketing and the power of communication. Today's society is built on information and technology. Science and Art are no longer an optional business expense and are usually the definable differential between small-in-the-rut and small but growing.
Science and Art are the disciplines that will lead you to exponential growth.
There seems to be a large void in the world of Marketing, Branding and communications. Most of these services are employed by larger firms, with million dollar marketing contracts, and the small business owner is left scouring the classifieds looking for help. The results are most always disastrous. Eighty percent of all our clients’ are usually second or third time solution candidates trying to get it right.
It is not always a supply problem; small business professionals often make the mistake in underestimating the scope of marketing, branding and communications. Effective marketing and communication professionals are highly skilled and educated people. Though most small business owners would never think to get in the way of their legal or accounting services, many often try to manage, their own marketing, branding and communication growth.
So what is the solution..? The same as it would be for any other high-level service need facing the small business owner. You find a reputable company or firm that services clients similar to your company and based on their portfolio and track record you hire them to get the job done.
I will explore the best practices in getting the most out of your Marketing/Branding and Communication service provider in the next article.
Science, Art and Small Business. (Part 2)
Coming Soon...
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